So when it comes to applying for jobs or presenting yourself online as a professional, it’s important to practice a little self-reflection by doing a social media audit on yourself to see what story you are presenting to the online world and what its likely impacts are going to be. Here are a few recruiter insights to help you when posting or updating your profile.
1. Exercise caution
Whenever I receive a message or take a call from a prospective candidate, the first thing I do is check out their FB and LI profiles. Why? Information is power and I want to assess the calibre of the candidate that I am going to potentially represent. What happens if I see something that arouses my concern? The chances are I’m not as likely to be as excited about representing this person. Keep it simple, punchy, directed and honest folks.
Check out these useful social media tips from Forbes and the Harvard Business Review:
2. Use your influence wisely
Whether by accident or deliberate design, don’t omit jobs that may have profile reviewers questioning the integrity of your CV. Don’t be too brief and skimpy, leaving holes in your profile. You need to reveal your personal career story and achievements but do so in a relevant and measured way that will grip the reader’s attention.
As recruiters, we go first to LI to suss you out and then ask for the CV. If the CV is sent through prospectively, we go straight away to the LI profile to make sure both professional accounts concur and are well presented. Our clients will double check too! Many of our recruitment systems can only process and customise PDF and Word applications, which is why LI is the preferred hunting tool for recruiters and modern, well-presented CVs are our means of sharing with our clients.
3. Blurring the lines between personal and professional
Make sure you manage your personal brand effectively. Don’t talk about family or relationship dramas on LinkedIn and make sure your profile picture is professional and appropriate. Save the personal for other social media sites, and check that it is not publicly accessible by carefully selecting your settings. If other people have posted a picture of you that makes you look bad and compromises your professional brand, remove the tag and ask them to take down the picture. Here is a useful link for you to contemplate: http://www.job-hunt.org/personal-branding/personal-branding-with-linkedin-profile.shtml
If you are looking for work, applying for jobs or wanting to effectively manage your career and ensure progression, do a social media audit of yourself today! The easiest way is to do both a Google and Google Images search for your name and see what comes up. Is there anything that a potential employer would consider inappropriate or offensive? Remove it now! Or if you can’t, hire a company such as BrandYourself to have it pushed to page three or more on Google. Once you have cleaned up your online image you can set up a Google alert on your name to have email notifications sent to you so you can keep track of your brand.
For more advice and information on managing your professional social brand, contact Roisin today on 07 3229 5981 or via email.