When we are in a market, as we are at present, where competition for top spots is tight and jobs are less plentiful, a bio or cover letter interpreting your credentials for the reader is imperative. I want to read a cover letter that identifies why you believe you are a strong contender. I want to be able to see your linkages – key words (role, industry, corporate, customer/product or government identification) - to the role and the value or benefits you are likely to bring.
I want to be able to witness your written influencing skills and the qualifications and achievements that back up your claims. I want you to make me buy in emotionally to your application because then I know I have an applicant of substance that is worthy of time and investment. Every candidate placed by an agency, contract or permanent, is an ambassador for us in the marketplace, so believe me we care about who you are, what you are and the value you bring to us and our clients.
For all of those in a quandary about the importance of cover letters and how to write worthy applications, click through and absorb some useful tips here:
Remember, finding a perfect fit is well-nigh impossible these days for any recruiter, so look beyond the conventions. Find stimulating ways of conveying your suitability. Generic applications are a thing of the past, filled with tedious corporate text book rhetoric. Be you, be real and showcase your skills in an imaginative and effective manner and you will find it grabs attention. Then you are on the home run.