At Blue Sky Careers we have marketing professionals come to us all the time wanting help to progress their careers and advance to senior positions and leadership roles. Sure, we are the careers experts. But you are the marketing expert! So why not step outside the box and look at yourself as a product? Then set your skills to developing a content marketing strategy to enhance your personal brand.
Believe it or not, you already have a personal brand. So the first thing to do is to audit yourself by doing a Google search on your name and see what’s out there! Once you are aware of your current brand you can make a start on reshaping it by generating searchable content. You want your strategically created content to dominate the search results and inform potential employers’ perceptions.
What do you want to be known for? The idea is to pit yourself as an expert in your field or a particular area of your field. When people hear your name, you want them to associate it with your marketing communications expertise, and your thought leadership in the field. Create a personal website, use your LinkedIn as a primary tool, blog often and post your entries across all relevant social media platforms. Comment on other people’s posts, engage in group conversations online and, above all, keep it real. You want to maintain your genuine voice. The idea is not to create a fake persona, but to let your ‘you-ness’ shine through. Be genuine and human and people will relate to you and want to engage.
So what are you waiting for? Start working on your content marketing strategy today! Here are some great tips to get you inspired:
3 Things to Learn from the World’s 3 Most Popular Blogs:
Personal branding for leaders:
For career advice and help creating your personal content marketing strategy, contact Blue Sky Careers today.